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India,
the US based interconnectivity solutions providers across computing
and consumer electronic devices, recently launched a range of wired
and wireless mouse with optical and laser technology and keyboards
with multimedia keys. Its new mouse
are priced between Rs 429-1,199, while keyboard is priced at Rs 569.
However, the
combo package ranges from Rs 869-2,629. The products come with a
3-year limited warranty.
The company
also announced its plans for 2012-2013 with an aggressive strategy to
strengthen its business through an aggressive sales channel expansion
in the tier-2 and tier-3 markets. The company registered a growth of
62% in 2011 over 2010 with revenue of Rs 150 crore in 2011 as
compared to Rs 95 crore in 2010. In order to provide better
post-sales service to customers, the company also launched a 24x7
technical support helpline in Hindi. Belkin customers can dial the
nationwide toll-free number 1800 419 5546 in case of any technical
support they need. Besides, the company has set up more than 50
service centers in the country where any Belkin products can be
replaced.
Expressing
his joy at the launch, Mohit Anand, MD, Indian Sub-continent, Belkin
India said, “We are excited about completing our product portfolio
in the IT peripheral category with the launch of Belkin wired and
wireless keyboards and mouse range. Since our inception in 2009,
Belkin has been able to establish a strong hold in the Indian market.
In the year ahead, we plan to consolidate our position as a pioneer
in path-breaking technology, innovation combined with great emphasis
on customer relevant products.”
Anand added
that to support the product marketing and brand building activities
in India, the company has earmarked a marketing and advertisement
investment of Rs 12 crore for next fiscal. The company has appointed
Supertron Electronics as its national distributor for keyboards and
mouse because of its strength, reach and component distribution.