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In
the last decade, the emergence of newer technologies and shrinking
price differentials have changed the dynamics of the monitor market
drastically. The early part of the past decade saw the shift in the
market from conventional curved Cathode Ray Tube (CRT) to flat-screen
CRTs and then came slim CRTs. Technology advancement, narrowing price
differentials and newer space-saving designs took the market by
storm. Now, 70 percent of the CRT market comprises flat-screens. Most
of the major brands exited the curved CRT segment by mid 2000. In
early 2006 Samsung and LG launched LCD screens. In 2009 Samsung
introduced the country's first LED-based LCD screens, which are much
brighter. The difference between the regular LCD and LED is that the
latter sources light from light emitting diodes, as against
fluorescent lamps in the former.
Two
years after the launch of LCDs, the size of the segment was
at 30,000. “I can
say with a fair degree of confidence that the LCD market will double
every year, at least for the next couple of years,” said Ranjit
yadav, Director-IT and Telecom, Samsung (India).
Today,
the flat panel segment, which includes both LCD and Plasma, dominates
more than 10 percent of the 13.5 million unit monitor market in the
country. Despite the slowdown, last year too it grew almost 100
percent. The market expects the trend to continue this year as well,
on a larger base though. “The segment will cross three million
units by the end of the current calendar year,” concluded industry
sources. The prices also have been registering an average 20 percent
drop YoY.
Hit
by a plateauing sales of its computer monitors in India, TPV
Technology, that owns the AOC brand which sold around 2.5 crore
monitors in India last year, promises to intensify the price
competition in the non-laptop PC market in India. It's 18.5 inch
all-in-one PC will start at around Rs 19,000. Its high-end
monitor-cum-PC costs around Rs 10,000 which is cheaper than the other
models from the various established brands.
“
desktop market is no longer growing as fast as it used to. People are
preferring laptops,” agreed Mukesh Gupta, Director, TPV.
Asus
estimate that there will be a market demand in the Indian markets for
about 30 lakh monitors in the year 2010-11. As of now, with the
rapidly dropping prices and growing acceptance of LCD monitors, the
CRT demand has almost vanished,'' said Vinay Shetty, Country
Head-Component Business, Asus. So currently the LCD market occupies
a major part of the sales volume with about 90 percent consumers
opting for them. TFT and Plasma monitors occupy about nine percent of
the sales volume and the power saving LED technology is also gaining
a lot of attention amongst the consumers. As
the technology revolution has gained, the current financial year
promises to be a new battleground for the leaders to maintain their
position and the not-so-big ones to vie for maximum marketshare.