Axis unveils strategy for Indian surveillance market

Axis Communications has announced its business strategy to tap the huge
potential in India. Axis will strengthen its domestic presence through its
various partner programs aiming to reach tier-1 and 2 cities through its network
of resellers. In addition to Anixter, the company has appointed Ingram Micro as
a distributor.

Axis also plans to expand its portfolio of network video cameras and related
solutions to address retail, infrastructure and transportation sectors, which it
has identified as high growth segments.

“The world is seeing a shift from analog to digital video surveillance and
Axis is well poised to ride this wave with its leader­ship in IP-based network
video combined with well-established channel partner­ship programs. Asia is
driving growth in digital surveillance, as countries like India experience
tremendous growth. We expect India to be a key contributor and are com­mit­ted
to our presence here,” said Oh Tee Lee, Regional Director-South APAC, Axis
Communications.

The company has introduced its global partnership programs in India such as
the Channel Partner Program for resellers, Application Development Program to
assist software developers drive integration of Axis products into end-user
solutions and Architecture and Engineering Program to support network
architects, engineers and consultants who design and specify IP-based security
systems.

The are also investing significantly in partner development through Axis
Communications Academy, a training program that includes a range of
introductory, advanced and specialized courses on the company's latest products
and technologies. Over the last six months, Axis has conducted six forums to
train 60 channel partners across Bangalore, Mumbai and Delhi, and plans to
extend this program to other cities.

Prakash Prabhu, Country Manager-India, Axis who leads the company's
operations in the country added, “Our country is seeing rapid transformation in
infrastructure, retail and transportation presenting great opportunities for
Axis' network video business, and we are looking to forge stronger partnerships
to tap this market. India's inherent strengths in information technology in
particular, should help us drive new applications for digital video surveillance
and our partner programs will be critical in enabling deeper relationships.”

Axis' products are installed across several sectors-transportation,
utilities, banking, educa­tion, retail, healthcare and manufacturing across the
globe. Some of its inter­national customers include the Departments of Transport
at Washington, Virginia and Minnesota, in the USA, the Metros at Bangkok, Russia
and Seoul, international airports in Sydney and Mauritius, Hugo Boss and Target
in the retail sector in the USA.