Avnet Ontrack Solutions and Avnet Partner Solutions merge

Avnet Ontrack and Avnet Partner Solutions (VAD business) are combining to

form a solutions distribution business. This change comes nearly one year after

Avnet acquired the Mumbai-based systems integrator (SI), Ontrack Solutions. KP

Tang, President-Asia Pacific, Avnet Technology Solutions said, “This is a

natural evolution in our business model. When we acquired Ontrack, we always had

the strategic vision of having a solutions distribution business in India. One

of the key drivers behind the acquisition was the experience, integrity and

skill level of the team; we are now taking these attributes and deploying them

into our solutions distribution model.”

Jaideep Malhotra, VP and GM-India, Avnet Technology Solutions said, “The new

business will continue to serve the business partner community of India in a

proactive way, and we will also be working with our loyal customers to ensure

that they continue to receive superior customer service. What will be different

is that all business will be transacted through our business partners. Our aim

is to allow our partners to enter markets faster and with more skill, gleaned

through our value added services. This is an exciting time for Avnet and our

Indian team and our solutions distribution model will ensure that we remain at

the forefront of technology, the channel, our customers and our vendor

partners.”

Mukul Mathur, Director-Systems and Technology, IBM India and South Asia

Region said, “Avnet is one of our largest global distributors, and we are very

excited that they are going to market as a solutions distributor in India. Their

vast array of channel programs, coupled with their demand creation and technical

skills will help IBM create new channels to market.”

Sairaman Mudaliar, Director, Pentagon Systems echoed similar sentiments, when

he stated, “Ontrack Solutions has been a great SI and we have always had a

healthy competition with them, but with this new announcement, we will be able

to work with them on creating opportunities and bringing value to the customers

of India. The new model will also allow us to leverage their value added

services.”