Avaya unveils 'The Power of We'

Avaya has introduced its
latest corporate branding initiative titled, 'Avaya. The Power of
We.' Initially previewed at the International Avaya User Group in
late May, the new company campaign will highlight the importance of
bringing right people together with right information in the right
context, as well as the role of Avaya's technology and services in
making it possible.

“A lot of companies are
talking about collaboration, but they're short on specifics. Avaya's
vision is very clear, we help our customers bring the right people
together with the information and context they need to help deliver
business results in real time. Our objective is to give them the best
collaboration experience, regardless of the devices, locations, or
media they choose,” said Kevin Kennedy, CEO, Avaya.

The new brand builds on
Avaya's long-standing heritage of delivering mission-critical
unified communications, contact center and voice and data
communications solutions and will be supported by an integrated
marketing campaign featuring print, broadcast, online and social
media. As the company continues to enable businesses to improve their
efficiency and allow employees to work together more effectively as a
team or with their customers and suppliers. 'Avaya. The Power of
We' is a logical evolution for the company's messaging, which not
only more accurately describes Avaya's strategic focus, but also
addresses changing market conditions and communication trends.

“Avaya the 'Power of
We' illustrates Avaya's shift from the Age of Information to
today's Age of Collaboration, where workers are more mobile and
globally distributed and are expected to produce more with less
resources at a fast pace. Avaya technology integrates people with the
information they need to foster a deeper level of collaboration,
creativity, idea generation and faster decisions. Avaya enables
customer to leverage the power of 'we' for their own business,”
said Dan Murphy, VP, global marketing, Avaya.