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Avaya unveils 'The Power of We'

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DQW Bureau
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Avaya has introduced its

latest corporate branding initiative titled, 'Avaya. The Power of

We.' Initially previewed at the International Avaya User Group in

late May, the new company campaign will highlight the importance of

bringing right people together with right information in the right

context, as well as the role of Avaya's technology and services in

making it possible.

“A lot of companies are

talking about collaboration, but they're short on specifics. Avaya's

vision is very clear, we help our customers bring the right people

together with the information and context they need to help deliver

business results in real time. Our objective is to give them the best

collaboration experience, regardless of the devices, locations, or

media they choose,” said Kevin Kennedy, CEO, Avaya.

The new brand builds on

Avaya's long-standing heritage of delivering mission-critical

unified communications, contact center and voice and data

communications solutions and will be supported by an integrated

marketing campaign featuring print, broadcast, online and social

media. As the company continues to enable businesses to improve their

efficiency and allow employees to work together more effectively as a

team or with their customers and suppliers. 'Avaya. The Power of

We' is a logical evolution for the company's messaging, which not

only more accurately describes Avaya's strategic focus, but also

addresses changing market conditions and communication trends.

“Avaya the 'Power of

We' illustrates Avaya's shift from the Age of Information to

today's Age of Collaboration, where workers are more mobile and

globally distributed and are expected to produce more with less

resources at a fast pace. Avaya technology integrates people with the

information they need to foster a deeper level of collaboration,

creativity, idea generation and faster decisions. Avaya enables

customer to leverage the power of 'we' for their own business,”

said Dan Murphy, VP, global marketing, Avaya.

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