Avaya envisages strong, continued growth in 2012

href="https://www.dqweek.com/avaya-unveils-the-power-of-we">Avaya,
a global provider of business
communications and collaboration systems, revealed a positive outlook
for the enterprise
communications and collaboration industry across Asia Pacific for the
coming financial year. The findings were based on the survey results
from channel partners attending the annual Avaya 2012 APAC Sales and
Partner Conference, held in Bangkok recently. “In 2011 we saw
business confidence returning in Asia Pacific in a big way, just as
our channel partners had predicted last year. Based on these results,
the market looks set to be buoyant for our business and that of our
channel partners across PC in 2012,” said Francois Lancon,
president, Asia Pacific, Avaya.

Joel Hackney, senior VP, global sales
and marketing, and president, field operations, Avaya said, “In
2011, we registered a double digit growth, and specially in Asia
Pacific we grew strong because of our partners. We grew because of
our clarity on future plans, faster collaboration, smarter decision
making power and better business grasp.” The
survey revealed some interesting facts for the industry. According to
the partners, the financial services and insurance sector is likely
to drive the highest growth in enterprise communications in 2012.
Also, the mid-size and large national enterprises are expected to
increase their spend in the coming financial year.

The survey also predicts the following
for the APAC region in 2012

- China will be the most important
economy in the region followed by India

- Euro crisis will impact on APAC
investment

- 50% of FOREX reserve in APAC

- Strong access to capital expected
in 2012

“Overall these results draw a close
link between the needs and strategies of our mutual customers, the
focus areas of our channel partners and technology innovation which
Avaya bring to the table,” said Lancon. He also shared Avaya's
priorities for 2012, which includes:

- Increase relevance and wallet share
in top accounts

- Execute the GTM model

- Grow networking and service
business

- Attack the mid-enterprise market

- Attract, develop and retain top
talent, and

- Grow software ahead of the business

Avaya also looked keen on increasing
their software businesses as it believes hardware is becoming highly
commoditized and software is
emerging as a profitable business. Over 200 selected individuals
representing Avaya's most strategic channel partner and distributor
organizations from 15 countries and territories across the Asia
Pacific region attended the event.

(The author was
hosted by Avaya in
Bangkok)