Avaya brings in the Flare Experience

DQW Bureau
15 Oct 2010
New Update


face="Times New Roman, serif"> href="">Avaya

has announced a new portfolio of real-time enterprise video

collaboration products and services that focus on the end-user

experience. These innovative, fit-for purpose solutions are

highlighted by the 'Avaya Flare Experience', a groundbreaking,

next-generation user experience that delivers unique collaboration

capabilities across video, voice and text. In

addition to the Flare Experience, the company has also announced a

broad range of solutions for video-enabled collaboration, including

face="Times New Roman, serif"> style="font-weight: normal;">Avaya

Desktop Video Device, Avaya Aura Collaboration Server, Avaya

Videoconferencing Solutions, Avaya one-X Communicator 6.0; and

additional professional and managed services for video collaboration.

face="Times New Roman, serif">Speaking

on this occasion,
face="Times New Roman, serif">David

Downing, VP and General Manager-Unified Communications and

Collaboration, Avaya, “
face="Times New Roman, serif">With

the Flare Experience, for the first time, we are truly bringing the

unified communication experience. The Avaya Flare Experience
class="western"> style="font-weight: normal;">breaks

down the barriers between today's communications and collaboration



Experience offers a distinctive user interface for quick, easy access

to desktop voice and video, social media, presence and instant

messaging, audio/video/Web conferencing, a mash-up of multiple

directories, context history and more.” The

Flare Experience provides an intuitive touch and swipe user interface

from which employees of an organization can communicate in any mode

or channel, check messages, schedule meetings and appointments,

receive alerts or reminders; drag-and-drop voice and video calling

and conferencing, with the ability separate from a call for sidebar

interactions via voice, e-mail or IM, and subsequently rejoin the

conference without interrupting the call in progress; and the ability

to download productivity and business applications like Android-based


face="Times New Roman, serif">Besides,

it can be used in any number of settings where collaboration across

varied teams and disparate locals is needed. For example, it can be

used by knowledge workers wherein this solution takes the delay out

of critical communications and leverages visual elements important in

negotiations, and in customer kiosk in retail or financial services —

in branch office settings connecting to specialists in other

locations. According

to Downing, the Flare Experience coupled with the desktop video

device provides high-definition, real-time video along with multiple

other forms of communications, personal organizing and completely

unique capabilities unlike anything available with Cisco's Cius or

the Apple iPad. Currently, high-definition desktop video endpoints

alone sell for well above the Avaya list price.”

face="Times New Roman, serif">From

the go-to-market and technology direction standpoint, the launch of

Avaya Flare Experience clearly reinforces that new Avaya is not just

looking at enterprise telephony; in fact, we are looking at

collaboration in a fuller blown context that drives us to make much

more relevant to customers and partners in the collaboration space.

Flare is just the beginning and we, as a organization, are evolving

towards being more and more relevant to customers in collaboration

space,” added Bejoy Antony, Director-Channels and Strategic

Alliances, India and SAARC, Avaya. Meanwhile,

this launch of Flare Experience is very relevant to Avaya in terms of

closing in the business and bringing in the revenues. This new face

of the technology that the company has launched will make the stack

of Avaya much more compelling beyond telephony and appliances. Avaya

is already very strong in the unified communications space and this

recent launch has brought the company one step closer to its