AV Systems on channel expansion spree

With an aim to expand its channel base from the existing 800, and for more active channel participation, AV Systems recently launched DIS 200 TVL Surveillance Cameras that come with SONY technology, under its brand Avake.

It also introduced IP cameras with ultra low light imaging system (ULLIS) technology, which demists and defogs the cameras to offer clear visibility in night or during heavy fog. It also launched a 1200 TVL camera for high picture quality.

The ULLIS cameras were recently installed at Jallalabad, Afghanistan to keep vigil on Terror attacks by Fidayeen and suicide bombers. These are whether tolerant composites that perseveres very low to extremely high temperatures - and most suitable for minus visibility zones, adding to it a demystifying software that runs to create perfect visibility.

"Avake's presentation of these high utility cameras are a sure game changer for the video surveillance industry. We intend to double the channel nos this coming fiscal for which Avake shall be doing aggressive channel initiatives - communications - events in coming times to boost brand and channel participation," informed Anurag Sehgal, MD, Avake.

AV Systems is targeting to double its revenue from Rs 45 crore in 2013 to Rs 90 crore in 2014.

Currently, video surveillance contributes 50 percent to the revenues and the rest comes from specialized solutions.

Focused more on video surveillance in 2014, the company is looking for opportunities in tier-2 and -3 cities.

The company recently