ATD Automation Technologies Pvt Ltd is planning to open the first-ever Acer
Service Clinic for laptops and other products in Calicut, shortly. "It will
be the first-of-its-kind clinic. Presently, there is no Acer authorized service
center in Calicut and the customers have to go to Cochin or Bangalore to service
their laptops and other products. Now, with the opening of authorized service
clinic in Calicut, the customers will be relieved a lot," said Sudheer Nair,
Director of ATD Automation.
The company also owns another service center in the city called-PC Labs. It
provides service to all leading brands and mainly targets the home segment.
"Service is very critical to retain a customer and enhance your business.
We, at ATD Automation, give due importance to it. More than 40 percent of our
revenues come from service," he said.
ATD has recently opened a showroom in Calicut showcasing wide range of
products from Acer and other leading brands. Keeping pace with the latest trends
in the market, the company would be promoting mainly the LCD monitors and
laptops in its new retail showroom. Talking on this, Nair said, "There has
been a tremendous growth and demand for LCD monitors and laptops in the market,
over the last three months. The sale has increased by more than 50 percent and
laptops are gaining popularity among all segments, thanks to the mass campaigns
and initiatives taken by vendors."
In another remarkable development, ATD is planning to launch its own brand of
computers, shortly. Named ATD-CPC (CPC stands for 'Customized PC'), the
computers will be built as per the customers' requirements. "It is
totally customized and tailor-made. The PC will be on par with any other brand
in performance but, to be priced competitively in the market," he claimed.
ATD has been selling assembled computers aggressively in the market and in a
month, it sells over 50 machines. Its customer segments include government,
educational, SOHO and home, among others. "We want to keep growing and
moving on. ATD's next expansion would be setting up a multi-brand showroom in
the city. If things go well and as per our plan, it will be done shortly,"
ATD Automation has clocked a turnover of Rs 3 crore in the last fiscal and
expects to register a revenue of over Rs 3.5 crore this year.
DQW News Bureau