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partnered with Intel
to participate in the ICC event which was conducted across 12 cities
of the country between May 27—June 20, 2011. The cities included
Chandigarh, Coimbatore, Guwahati, Nagpur, Hyderabad, Ahmedabad,
Vishakhapatnam, Cochin, Lucknow, Indore, Jaipur and Pune. Partners
were given details on latest ASUS' innovations incorporated into
their motherboards like ROG Thunderbolt, ROG Connect with GPU
TweakIt, UEFI BIOS (EZ Mode) and Dual Intelligent Processors 2 with
DIGI+ VRM Digital Power Design.
The event aimed to educate
channel partners on the benefits of Intel's latest Sandy Bridge
Platform. ASUS displayed its latest ROG and TUF series motherboards
based on Intel chipsets and at major locations ASUS also had high-end
machines powered by ASUS' P8Z68-V PRO motherboard for
demonstration. With these machines ASUS demonstrated its exclusive
UEFI BIOS (EZ Mode) and LucidLogix Virtu's GPU Virtualization
technology which is supported on its Intel Z68 Express Chipset-based
motherboards.
“It is a very
encouraging step taken by Intel to impart the right product knowledge
to its channel partners so that they can sell more effectively and
ensure profitability. ASUS displayed its contemporary motherboards
and new innovations like UEFI BIOS (EZ Mode) and Dual Intelligent
Processors 2 with DIGI+ VRM Digital Power Design, which perfectly
match digital power signal requests from Sandy Bridge processors,"
said Vinay Shetty, country head, component business, ASUS (India), in
response to success of this event. "At least 1,500 partners
attended these conferences across 12 cities and the response was
overwhelming,” he further said.
ASUS primarily focused on
its latest Z68 motherboards like P8Z68 DELUXE, P8Z68-V PRO, P8Z68-V,
Maximus IV Extreme-Z and Maximus IV GENE-Z. They have numerous
powerful features that fully exploit the performance benefits of 2nd
Generation Intel Core Processors, packing more features and new
innovations onto the Z68 platform while maintaining unmitigated
performance and reliability. These include the universal
implementation of LucidLogix Virtu switchable graphics to harness the
capabilities of Intel Quick Sync Video for faster video transcoding
and the extreme performance of the latest NVIDIA and AMD graphics
cards, along with Intel Smart Response Technology to accelerate hard
drive performance and reduce energy consumption.
Other ASUS motherboards
that were exhibited were ROG Rampage III Black Edition, Rampage III
Extreme, Rampage III Gene, Sabertooth X58, Sabertooth P67, P8P67
Series, P8H67 Series and P8H61 Series. Around 1,500-1,600 partners
marked their presence in this event and appreciated this initiative
by Intel. The entire event got a very positive feedback from the
partners and they were also pleased with ASUS' latest Z68
motherboard range.