ASUS today announced the appointment of Ingram Micro as a national distributor for its Component Business. Ingram Micro will now handle distribution for ASUS desktops, all in one PCs, LCD monitors and projectors across the country along with ASUS' existing distributor Rashi Peripherals.
The decision to appoint Ingram Micro was taken keeping in mind the customer demand, channel expansion and strategic plans of the company. ASUS now aims to tap a newer market base, verticals and channel base with this strategic appointment.
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