ASUS launches Eee Pad Tranformer Prime

ASUS Technology has unveiled its Eee Pad Tranformer Prime, powered by NVIDIA Tegra 3. It is available with 10.1'' WXGA Glare (LED), focusing on user experience and aesthetics more than the previous offering. The metallic spun finish on the ultra-slim and light Transformer Prime sets a new benchmark in the art of tablet design.

"The new offering distinguishes itself from the sea of tablets with its aggressive pricing and an optional accessory that easily transforms it into a notebook. It is packed with the security, responsiveness, and other exciting features, that deliver on the promise of being prime and to offer the most complete and satisfying computing experience," said Alex Huang, MD, system business group, ASUS Technology.

The first tablet to use the NVIDIA Tegra 3 Quad-Core CPU, the Transformer Prime browses the web and plays 1080p HD video at fast speed. The Tegra 3 also empowers the Transformer Prime to deliver a gaming experience comparable to that of a game console. Tegra 3 enables up to 61% lower power consumption. This translates into an industry-leading 12 hours of battery life for HD video playback. The Transformer Prime is equipped with the most advanced CMOS sensor and a large aperture design to ensure sufficient light exposure and the ability to defocus the background and put emphasis on the object, making photos bright and clear. It also offers a choice to enjoy both notebook mode and tablet mode with the optional mobile dock, which provides a full QWERTY keyboard with touchpad and USB port.

"Prime Transformer has the most advanced features. It is equipped with the Prime Display technology and provides advanced gaming experience. Users of ASUS Tranformer Prime will be able to enjoy stunning graphics performance. We are happy to have partnered with ASUS with our Tegra 3 quad-core processor to bring this revolutionary new gadget to Indian consumers," said Vishal Dhupar, MD, NVIDIA, Asia-South.

The company has selected 50 retail stores to distribute this product, which comes with Android Honeycomb 3.2 Operating System, which can be free upgraded to Android 4.0 Ice Cream Sandwich. It is a revolutionary operating system specially designed and optimized for tablets, and enables users a full web experience for on-the-go web browsing, communicating and casual computing.