ASUS appoints new regional distributors

ASUS Technology has
appointed Aldous Glare Trade & Exports (AGTE) as its Regional
distributor (RD) for Kerala. The announcement was made during Asus'
Elite Channel Managers meet in Cochin on June 24, 2011, which was
attended by 125 partners and 250 IT professionals. In addition to the
presence of Alex Huang, country head, India, ASUS Technology; Unaez
Quraishi, sales and distribution director, ASUS Technology and George
Thomas, CEO, AGTE, the event also had distinguished guests from
companies like Oxygen Digital, Camry Systems, SkyNet, QRS, Foreun, and
ITNet making it the biggest gathering of IT partners in the
state.

AGTE is a name that has
been synonymous with IT hardware for a decade and a half. It is one
of the industry's top computer and computer peripherals wholesalers
with branches in Chennai, Trivandrum, Bengaluru, Coimbatore, Kannur,
Muvatupuzha, Trissur, and Chalakkudy and offers customers a
comprehensive selection of the latest high-tech products. By
appointing AGTE, ASUS plans to further strengthen its presence in the
South market and going forward will be soon opening branches in
Bengaluru, Chennai and Cochin. ASUS System business group is also
planning for exclusive ASUS store in some of the cities of the
southern states like Kerala, Karnataka, Tamil Nadu and Hyderabad. The
store will offer various products under wide different series of
the likes ASUS GUN Series, X Series, P Series, Color Series, Eee PCs.

“The presence of 125
dealers in our Elite Channel Managers meet is one of the biggest in
recent years in Kerala. The huge gathering of partners in the meet
shows the growing interest in ASUS as the #1 player in quality and
service. ASUS is the only company which looks into four pillars of
product strategy-Technology (Intel/AMD/NVidia), Quality (Square
trade), Service (rescue.com) and Design thinking (3398 awards),”
informed Unaez Quraishi, sales and distribution director, system
business, ASUS Technology India. “Our association with AGTE will
help us to further strengthen our presence in Kerala. We have brought
AGTE on board as a distributor because it can deliver effective and
genuine service to our customers in the state,” he further added.

“The company is
investing profoundly in Kerala that shows Kerala is the emerging
market in South which is coming out of shadows of its big neighbors.
Having the first RD in South in AGTE shows the company interest to
bring new technology in Gods Own Country. The huge turnout of
partners will translate increase in sales of ASUS products in the
state,” added Jerry Devassy, area sales manager, ASUS Technology.