ASIRT search portal now delivering business

Mumbai based Association of System Integrators & Retailers in Technology (ASIRT) had initiated its pet project, www.mumbaiITstreet.com last year, which now after continuous efforts from members as well as back-end activities, is delivering business to ASRIT members.

This success can be attributed to persistent and perseverant initiatives by members as well as significant investment towards SEO optimization and related activities. Commenting on this, Kshitij Kotak, president, ASIRT said, "This project was initiated as a online search engine for end-users to search for the best IT companies for IT services and solutions desired. www.mumbaiITstreet.com helps users to make intelligent and specific search for right IT partners." He further added, "Unlike most search engines that inundate searchers with millions of irrelevant results, a search on www.mumbaiITstreet.com (MIS) churns out only a few results, those of ASIRT member companies with specific expertise searched for. This eases the burden of finding grain from heaps of chaff for the one searching simultaneously generating business for ASIRT members."

In the last month itself, the search portal clocked over 8,000 searches with over 5,000 users visiting it to search for IT partners. Kotak said, "Search results on MIS led to inquiries and business exclusively for 140 odd ASIRT members listed on MIS portal."

ASIRT expects to hit 1 mn searches in 2014 with a massive advertising, promotion and public awareness drive to help end customers know about this unique search engine. Activities include online and offline advertising mediums such as Google Adwords, Search Engine Optimisation, rickshaw advertising (starting next week), Facebook promotions and Radio Advertising.

ASIRT estimates a spend of Rs 20 lakhs in 2014 to promote www.mumbaiITstreet.com amongst the target IT buyer segments which includes Enterprise CIOs, Government, SME IT managers, Business owners, SOHO & other IT buyers. Kotak said, "Such significant amount not many members can afford to spend individually. ASIRT expects to generate additional business worth 100 crore this year for members from MIS."

Kotak said, "In 2014 and beyond, www.mumbaiITstreet.com will deliver business, visibility and recognition to ASIRT members through this unique initiative - a first for any association - truly living the promise to make them thrive."