ASIRT conducts techday

ASIRT conducts its July edition of Techday with over 78 attendees and over 10 guests and sponsors. The latest Techday focused on learning about digital marketing strategies

Kshitij Kotak, president, ASIRT said, "There were lessons the members were to learn, not from a guru whose profession is to lecture, but from a continuous student of the science and craft of digital profile engineering who has himself built one of the strongest online presence and built a brand for his business of Business Intelligence through internet and social media." He further added, "It is rare that someone shares his mantra, his success secret, but Sanjay Mehta, CEO, MAIA Intelligence and an angel investor in many start-ups is a different man, a man who is transparent in his ways and always willing to help ASIRT as a friend."

At the event, Mehta guided members with a step-by-step strategy, best practices and techniques to use on social media platform to create social reputation of company and creating business opportunities out of online presence. He also went into nuances of how to build communities of fiercely loyal brand ambassadors to increase customer engagements. Members learnt, how to evolve direction and strategies for themselves and techniques for creating posts that tell compelling stories and build conversations to elevate customer engagements.

The guest speaker elaborated upon how to use various aspects of online presence beyond social media, establishing brand, brand re-engineering, content creation, SEO as well as how to measure performance of each activity. Sanjay Mehta also spoke of what helped him win business against fierce competition from large brands like IBM and Oracle.

Only ASIRT members were allowed at the event without exception, for members to gain ground against their competition. ASIRT members flew all the way from across the country to attend this session.
Furthermore, ASIRT also announced how it inspired and helped construct the 1st consortium of ASIRT members.