ASIRT to conduct CEO coaching program

The Association of System Integrators and Retailers in Technology (ASIRT) will organize a CEO-coaching program for members from April 25. "Today, we live in dynamic, rapidly changing and developing society.

The challenge we face today is the increased velocity of the rate of changes taking place in our society. The successful entrepreneur tends to be a visionary: competent, independent, action-oriented, passionate, confident, and virtuous who uses reason to focus enthusiasm on reality in the efforts to attain the goals," said Chetan Shah, chairman, ASIRT

The members will be trained on the following topics: Core Principles (The principles that guide the business and propel it towards higher goals.

These time-tested principles do not readily change to market forces or other external forces); Strategy and road map (devoting time and attention followed with discipline keeps you firmly in grip of goals); Communication (very often communication is the only medium to make crucial decisions makes it a crucial area for enterprises to focus their attention); No cost branding (finding out a way to build a brand for small businesses without the deep pockets); sales and marketing (not a step towards a goal, but an on-going effort to keep growing) and customer management (Knowing the customer, the competition, your pricing and developing skills and tools to tackle are the members response to this overloading task)