APW President to add 100 more channel partners

DQW Bureau
05 Feb 2010

APW President, market leaders in the
enclosures industry witnessed a meager growth of 8.8 percent last
year. However, the company is charged up for this financial year and
is hoping to yield a much higher profit.

The company has already launched a
number of green technologies, such as liquid cooling, airflow
management, which are embedded in their product offerings. Liquid
cooling reduces cooling energy consumption by 50 percent, cuts
datacenter space requirement by 55 percent and offers complete RoI
within a year. Airflow management, using computational fluid dynamics
(CFD) for visualization helps optimize and manage airflow without the
installation of any additional computer room air conditioners

Moreover, the recently launched
Flexibox, a wall-mount cabinet for LAN/WAN and office networking
applications, saves space and is made without welding, which saves
energy in production. Additionally, the CL-Amp, a non-intrusive
energy monitoring solution for data networks, enables simple and
precise measurement of power consumption, paving the way for active
power management planning.

The company already has 140 authorized
partners in India. They are planning to add another 100 partners in
both the system integration space and value-added resellers (VARs),
who can take on specific product lines and offer extended solutions.
APW President has also designed a specific channel partners program,
through which the partners will have a hands-on experience of their
product line, and will receive spot demonstrations and training.

S Venkatraman, VP-Enclosure Solutions
and Technical Services, APW President Systems elaborated, “Our
focus is on optimal stocking, technical support and training. We are
also empowering our channel partners with back-end Web-based computer
network to provide online support and services. System Integrators
(SIs) who have an interest in representing APW President products and
services can sign up with us as Authorised Channel Partners. We have
an accreditation system to qualify channel partners as Silver or Gold
partners, based on a graded system of performance evaluation.”
Venkataraman also spoke about the profile of partners he is looking
at this year, “We look at infrastructure, which includes reach,
manpower, skills etc; and market credibility, which includes standing
in the market, brand recognition etc; and target achievements. SIs
should have both business skills and relevant technical skills. Our
focus is on supporting channel partners with optimal stocking,
technical support and training.”

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