Apex and IBM to address domestic insurance market

Apex Technologies India, an insurance solutions provider and IBM India have announced an alliance to address the domestic insurance market. This alliance will focus on bringing complete business solutions based on Apex Technologies Insurance Solutions and IBM's hardware platform to customers in the insurance market.

The alliance will enable Apex Technologies to market its branded application solutions on IBM platforms. IBM India will provide infrastructure support for porting Apex Technologies solutions on IBM platforms like DB2, Websphere and eServer
pSeries. 

This will also facilitate access to the infrastructure market, the key focus of Apex Technologies, for its hardware and software products for IBM India. Apex Technologies flagship products include X-GEN, a general insurance solution and e-LIFE, a life insurance solution. Most importantly the products are highly flexible and scaleable allowing the user companies to keep adding modules as their business grows.

Arvind Tiwary, Group CEO, Apex said, "Apex Technologies has 60 percent market share in Asia Pacific region and is growing at the rate of 75 percent in India. Our partnership with IBM will further enhance our dominance in the Insurance market, as Apex solutions are Open, Scaleable and Flexible, which will compliment IBM suite of products".

"The IBM - Apex alliance is another example of IBM's commitment to go-to-market with leading independent software vendors under the PartnerWorld for Developers program," said Frank Luksic, Country Executive, Software Group & Developer Relations, IBM India Ltd. "Insurance sector is one of the key focus area for us in India. This alliance strengthens the capabilities of both Apex & IBM to provide total solutions addressing the insurance industry, thus enhancing customer satisfaction."

The two companies will also jointly explore opportunities to conduct marketing initiatives such as road shows, seminars and other events.