APC launches privileged club for partners

At a recent event, APC by
Schneider Electric launched a privileged club for its partners called
' Inner Circle.' The company plans to recognize and reward its loyal
set of partners through this club. The size="3">
Inner Circle Channel Partner club has certified partners from 14
cities who proactively promote brand APC in the residential business
network as well as the small, medium and large enterprise segment. size="3">
Commenting on the new
initiative, Gaurav
Burman,
Director-Transaction Business, APC color="#000000">said,
“Partners are our brand ambassadors. We are delighted to have them
as a part of our business and wish to strengthen our association.”
Vikas Bhargava of Impulz Systems West-Baroda said, “I really
appreciate this move of APC. It feels good to know that our hardwork
will be appreciated and recognized.”

Sridhar Laxman, Director-Strategic Marketing, APC added, “Inner Circle is our way of recognizing and rewarding our loyal partners. They have been
 instrumental in building brand APC over the years as the leader in the power conditioning industry. Given their long association with us, they are a treasure house 
of knowledge and hence we view them not just as our partners but as our trusted advisors in delivering true value to our customers.” The company will provide 
benefits like lead sharing, advanced sales, technical training etc to the certified partners. K Narayan Rao of Matrix Tecnologies said, “Benefits like marketing support,
 co-funding of promotional activities etc will help us boost our image and numbers also. We have many sponsored workshops on business management to attend 
which can help sharpen our business acumen.” Inner Circle Program will also encourage chosen partners to move up the value chain by giving them access to the 
wider Schneider Electric product portfolio and equipping them with necessary training and sales support. For the first Inner Circle meet, partners were flown into 
Bengaluru and hosted by the company for a two-day program itinerary that also included a visit to APC's manufacturing facility. 
Yogesh Saha of Mahavir Syspower, Mumbai concluded, “It is indeed a matter of pleasure and honour. Most companies should take cue from APC. 
Since channels form backbone of any company, there should be enough recognition .This will motivate us also to work better.”