APC launches partner program

APC recently launched its partner engage-ment program (PEP) for its

authorized service partners to empower them with tools and technologies to

address the needs of different customer segments and markets in India.

Sharing details on PEP, Srinivas Chebbi, CGM & VP-India, APC said, “APC by

Schneider Electric continually innovates and looks at newer ways to reach out to

customers. At APC, our partners are the pillars of our go-to-market strategy.

That's why we have always focused on helping them find new, sizable market

opportunities by offering innovative and energy-efficient solutions.”

PEP has four levels-Registered, Associate, Premier and Enterprise. Each of

these levels allow partners to leverage pricing and promotional benefits, and

gain-full access to APC's network of solution engineers. Partners can choose the

level of commitment that best match their desired investment and business needs.

As a part of PEP, APC has also introduced a CRM software tool called

'Aliment' to provide online connectivity to partners and to help them in

inventory management. The CRM tool will augment coordina-tion and faster

response to customer needs and issues by registering the calls received for

installation/warranty/AMC for customers, allocating nearest authorized service

providers (ASP) to attend the call and managing inventories at the ASP level.