APC launches partner program

APC recently launched its partner engage-ment program (PEP) for its
authorized service partners to empower them with tools and technologies to
address the needs of different customer segments and markets in India.

Sharing details on PEP, Srinivas Chebbi, CGM & VP-India, APC said, “APC by
Schneider Electric continually innovates and looks at newer ways to reach out to
customers. At APC, our partners are the pillars of our go-to-market strategy.
That's why we have always focused on helping them find new, sizable market
opportunities by offering innovative and energy-efficient solutions.”

PEP has four levels-Registered, Associate, Premier and Enterprise. Each of
these levels allow partners to leverage pricing and promotional benefits, and
gain-full access to APC's network of solution engineers. Partners can choose the
level of commitment that best match their desired investment and business needs.

As a part of PEP, APC has also introduced a CRM software tool called
'Aliment' to provide online connectivity to partners and to help them in
inventory management. The CRM tool will augment coordina-tion and faster
response to customer needs and issues by registering the calls received for
installation/warranty/AMC for customers, allocating nearest authorized service
providers (ASP) to attend the call and managing inventories at the ASP level.