AOC TV appoints Kalki Koechlin as brand ambassador

AOC TV announced the appointment of renowned Bollywood actress Kalki Kochelin as the brand ambassador for AOC TV. With the same promise of durability, performance and elegant design the association with Kalki will further add to the brand attributes. As the brand ambassador of AOC TV Kalki would be doing all the promotional activities for the brand for the total range of TVs. An aggressive media endorsement plan is already in place to achieve the best possible mileage and visibility for the brand. AOC TV is planning pan India campaigns in all print, electronic, radio, online media.

Seema T Bhatnagar, director, AOC TV said, "In AOC TV has received a great response from its consumers since the time of its inception. We hope we will soon achieve the target of 2 lakh units by 2013. We are investing Rs 500 mn in Indian market with a focused approach towards tier-2 and tier-3 cities, which are witnessing a paradigm shift from the CRT monitors to flat panel television. AOC TVs are price competitive with superior quality, an attractive proposition for the distributors, retailers and consumers in these areas." She further added, "Kalki, being one of the most talented actors in the Bollywood industry and a huge fan following from the young generation, we expect it will help us to achieve a great recognition for the brand."

Kalki said, "I am delighted to be the face of the AOC TV. AOC TVs are the most affordable choice for the high-end flat panel televisions. The TVs are elegant in design, smart in look and creates a perfect environment for TV watching and its smart features make it a must have option for your homes."

AOC TV also showcased the complete range of products starting from 22inch LED TV to 42 inch LED TVs. They are soon going to launch the 3D TVs too.