...and to roll out surveillance cameras

In keeping with the market dynamics and to cash in on the
popularity of surveillance devices, Canon India is all set to roll out its
novice product range- surveillance cameras, post April. The company estimates
that surveillance equipments will be its most promising product range.
Especially with the government and private agencies putting in extra efforts to
avert any untoward incidents at public places, these efforts have made
supervision devices trendier.

Talking about the surveillance devices market in India
Puneet Sabharwal, National Business Manager, AV Products, Canon India said,
“Apart from police, defence and big corporates, leading malls will also fall
under prospective customers segment for surveillance cameras. We anticipate
80-85 percent growth in this product category in the very first year of its
launch.”

When
asked whether Canon has partnered with any storage devices vendor to become OEM
partner for the supply of storage medium to its surveillance cameras Sabharwal
replied, “Canon surveillance cameras would be based on 100 percent Canon
hardware, its components would be manufactured in-house.”

Incidentally, a Singapore- based major storage products
vendor has also announced the market availability of its range of hard disk
drives suited for surveillance devices from this April. The other campaigns that
are running high on Canon's agenda for 2006 are to gradually phase out its
SVGA range of projectors from the market, which will make way for high
resolution XGA and SXGA range.

Anjali Choudhary New Delhi, April 7