...and to roll out surveillance cameras

In keeping with the market dynamics and to cash in on the

popularity of surveillance devices, Canon India is all set to roll out its

novice product range- surveillance cameras, post April. The company estimates

that surveillance equipments will be its most promising product range.

Especially with the government and private agencies putting in extra efforts to

avert any untoward incidents at public places, these efforts have made

supervision devices trendier.

Talking about the surveillance devices market in India

Puneet Sabharwal, National Business Manager, AV Products, Canon India said,

“Apart from police, defence and big corporates, leading malls will also fall

under prospective customers segment for surveillance cameras. We anticipate

80-85 percent growth in this product category in the very first year of its

launch.”

When

asked whether Canon has partnered with any storage devices vendor to become OEM

partner for the supply of storage medium to its surveillance cameras Sabharwal

replied, “Canon surveillance cameras would be based on 100 percent Canon

hardware, its components would be manufactured in-house.”

Incidentally, a Singapore- based major storage products

vendor has also announced the market availability of its range of hard disk

drives suited for surveillance devices from this April. The other campaigns that

are running high on Canon's agenda for 2006 are to gradually phase out its

SVGA range of projectors from the market, which will make way for high

resolution XGA and SXGA range.

Anjali Choudhary New Delhi, April 7