An Instafill kiosk to recycle inkjet

Mumbai-based Insta Impex has introdu-ced a unique con-cept of recycling

inkjet cartridges through Instafill kiosk. The first outlet to demonstrate this

concept was opened recently in Mumbai. The kiosk acts like a demo-cum-service

outlet for customers wanting to experience the controlled methods of recycling

inkjet cartridges (only for HP, Canon, Lexmark and Xerox cartridges).

According to Samir Parekh, Partner, the entire range of compact desktop

equipments have been designed to set up compact kiosks at corporate offices,

shopping centers, stationary and office supplies stores, universities and other

commercial places. A complete recycling system requires not more than 60 sq ft

of space.

The inkjet cartridge processing system uses techniques like electric circuit

testing, emptying, cleaning, centrifuging, vacuum chamber filling, pressurizing,

and final print testing for recycling every cartridge. Whereas, the normal

method for recycling inkjet cartridge has been to directly inject ink into the

cartridge using injectors.

The purpose of the kiosk is to demonstrate and distribute new equipments that

Insta has imported from Brazil-based TB Acessorios (TBA). Insta has signed an

exclusive agreement with TBA to distribute its inkjet cartridge recycling setup,

which will cost anywhere between Rs six-seven lakh for the end-customer. The

recycling systems are backed by German technology and assembled in Brazil.

"Being the first company in India to introduce such a concept, we are

already seeing encouraging response to the initial marketing that we did in the

last couple of weeks," said Harish Lalwani, Managing Partner of Insta Impex.

While the company intends to focus more on the reselling of these devices, it

will also provide recycling services through its Instafill outlet. The company

is offering an introductory price of Rs 150 and Rs 200 to refill black and color

cartridges respectively.

As of now the company does not have any plans to add more outlets, but wants

industry partners to buy this product and start their own Instafill kiosk.

Nelson Johny


Mumbai