AMD to appoint Tech Pacific as distributor?

In a move to expand its reach and increase market share, processor supplier AMD is all set to announce its new distributor mainly for the Indian market. "It is very much true that we are going to appoint one more distributor. However, we would not be able to disclose the company name right now. The official announcement from AMD is expected only by June end," said a senior official of AMD, India.

Meanwhile, market is abuzz with the news that Tech Pacific is the most likely name for becoming the AMD distributor. AMD already has three distribution partners worldwide such as Avnet Max, BBS Electronics and Intraco Technology.

"The new distributor would help us to reach the market better in India as it has a good network of channels here," he said.

The company is looking at increasing the market share in India from the present 20 percent to 40 percent in the next one year.

"We are very confident about it and AMD is getting good response from all quarters. Today, all the PC manufacturers have acknowledged our product and this stands proof for the acceptance. Both MNC and national brands are building their PCs based on AMD processors," he claimed.

To increase the market share in India, AMD would be concentrating on all B and C class towns, apart from major cities. "We are very aggressive in the channel front and AMD is conducting a series of roadshows and promos across the country. We are also hosting reseller technical programs to educate them," said an other representative of AMD.

Meanwhile, AMD is setting up demo centers for the first time in the country. "We started this in Delhi and we have also set up demo centers in Mumbai too. Now, we have come to Chennai," he said. AMD will set up four demo centers in Chennai in association with the channels and two in Coimbatore in the next few weeks. "We are also setting up corporate demo centers (Insta Booths) to tap both corporate orders and individual orders," he said.

Recently, AMD processors came with three year warranty and box CPU to enhance performance and reliability. "We are constantly increasing our channel numbers through Reseller Reward Program," he added.

S Gopikrishna