AMD's regional focus gets the required results

DQW Bureau
04 Apr 2003


A long slew of loyalty programs and end-user schemes followed AMD's appointment of Tech Pacific as its Indian distributor last year. All this seems to be reaping fruits for the company.

It has had an exhilarating experience since then. Elaborated Sanjeev Keskar, Country Manager (India), AMD Far East, "We have penetrated deep into the smaller B and C class cities and have inculcated smaller resellers through the program."

AMD had just sent close to 60 channel partners to Dubai and Malaysia. "Channel partners came closer to the organization, delving deeper in the values and became more loyal to the organization," said Keskar. He added that through these schemes and loyalty programs, AMD has been able to add as many as 500 new channel partners across the nation, and that too from the smaller cities. "There is a huge potential in the smaller cities and these programs have given us the required momentum."


Talking about expanding the presence of company across the nation, Keskar said that they have been able to appoint

SurfGold partners in the east and plans for a similar activity in the western India too.

He also said that this quarter (AMJ) the focus would be to percolate down to the smaller cities and consolidate the database.

Talking about the latest alliance with eSys Distribution Ltd, Keskar said that it is one more way to leverage the product and sell quantities in the market.

DQW News Bureau