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Advanced Micro Devices
India has
announced its new channel programme which aims at SI partners and
system builders. Sharing details on this,
Raghuram Pattabiraman, Director-Transaction Business, AMD India
said, “Under our SMART channel program, we have a selected set of
SI/System Builder partners who have an experience of AMD technology.
These partners are completely knowledgeable about the 3As ie AMD
CPUs, AMD chipsets and AMD graphics. All this help the customers to
get the best in class PCs that offers the maximum value for their
investment.”
The
company
has three national distributors namely Rashi, Avnet and
Ingram. Apart from this there is a set of premier partners and system
builder partners who form the final tier catering to the customers.
AMD also has partnered with HCL, PCS, Zenith, Sai Info System who
cater to large enterprise and government business. The company has
XFX, Sapphire, Asus for its ATI RADEON graphics products.
Pattabiraman said, “These distributors cater to the system builder
channel. AMD has a selected and focused set of partners, who enable
and ensure that our products reach out to final tier system builder
partners, commercial customers and consumers in all key markets
across the country.” Talking about the accredition system
Pattabiraman said, “We at AMD have a different system of
recognizing our channel partners. Our channel partners are accredited
under AMD's globally recognized Fusion Partner Program. The AMD
Fusion Partner Program has various tiers like Elite, Premier and
Select under which we group our partners.”
To
be a part of the SMART Channel, AMD is looking at partners who are
aware of PC technologies and understand the various elements of PC
technologies with respect to the CPUs, graphics and chipsets.
Moreover, they should be able to guide the customer and give them the
best possible solution according to customer needs. Pattabhiraman
concluded by quoting, “The partner should know which product to
suggest, if a small business customer is looking for a basic PC.
Similarly, if someone is looking for gaming or engineering, then he
should be directed towards our Radeon graphics.”