AMD me-Biggest brand building exercies by AMD launched

AMD has announced the launch of an extensive, integrated global print and online branding campaign. The campaign, themed 'AMD me', represents the most ambitious branding campaign in AMD's 33 year history. 

The campaign is designed to build a strong, differentiated global brand. The 'AMD me' campaign will be directed at both the enterprise and home markets and will also be launched in North America. The campaign will be launched across Europe, Asia Pacific, the Middle East and Africa, beginning September 23rd. The 'AMD me' campaign as a whole is currently scheduled to run in major media across key global markets through the end of 2003.

"AMD is absolutely committed to listening to the needs of the marketplace and responding with products that best address those needs," said Rob Herb, Executive VP (Chief Sales and Marketing Officer), AMD. "The 'AMD me' campaign is an excellent expression of our commitment as a business to build deep relationships with customers and address the real-world needs of the global marketplace," he added.

The ad campaign, created by McCann-Erickson, San Francisco, is a dynamic reflection of AMD's brand truth. The essence of the AMD brand is that AMD has always worked with partners and customers to champion innovative, smart technology that enables both people and business to achieve more. 

"The 'AMD me' theme is intended to establish an empathetic, personal connection between AMD and those people around the world who are both interested in technology and considered technology influencers," said Michael McLaren, Executive VP and Director (Client Services), McCann-Erickson.

DQW News Bureau