'AMD High Flyers' open to all partners

AMD announced its AMD High Flyers annual challenge, a year-long program
designed for channel partners who have contributed to the growth of AMD's
business in India. Earlier the program was limited to AMD's select platinum and
gold partners, this is the first time that the challenge is being opened out to
all channel partners including AMD's Computer Processing Group (CPG), Graphics
Processing Group (GPG) partners and retail partners across four zones in India
and other countries in the sub-continent including Sri Lanka, Bangladesh and
Nepal.

Channel partners will be recognized for achievement of targets by getting a
nomination for the annual channel meet scheduled for early 2009. Targets will be
decided based on their business potential and the growth of AMD's business
volume generated. Special efforts and achievements will also be recognized at
the event.

The annual challenge is also supported by a consistent communication plan and
quarterly challenges.

The top 100 partners from the country will achieve the distinction of being
invited for an exclusive event at a yet to be announced location.

Announcing the program, Deepanshu Sharma, GM-Marketing and Strategy, AMD
India said, “Our partners are part and parcel of our achievements in the Indian
market. Such programs are a sincere attempt from our side to recognize the
efforts our partners have invested in spreading the good word, and evangelizing
the AMD product line in the region. We will ensure that this is an exciting
program throughout the year, and an unforgettable experience at the grand
finale,” he added.