AMD eyes Bangladesh, Nepal and Sri Lanka for growth

Confident that it has established itself well in the Indian market, chip

maker AMD India is concentrating on markets like Sri Lanka, Nepal and Bangladesh

to create a solid base for itself in the Asia Pacific region. “By venturing into

these geographies, we can tap into additional business opportunities. Our Indian

business, especially through the channel, has been doing well. Now we want to

explore other countries in the subcontinent as well,” said Sandip Naik,

Head-Channel Sales, AMD Far East.

In Nepal, the company has appointed Neoteric Infomatique as its national

distributor. In the last two quarters its business in Nepal has already doubled.

AMD has also appointed a regional distributor, Axis Technologies, to seed the

market there and identify core channel partners it can work with. “Systems

integrators, who are our target customers, are more comfortable working with

regional distributors like Axis, as they can get flexible credit terms and

personalized services. This is why we are concentrating on working with just a

couple of such partners,” Naik stated.

In Sri Lanka, AMD has signed up PC House as its regional distributor who can

avail of the services of the local Ingram Micro representative as well, to

fulfill orders. “We first need to create the right environment to excite

partners before we add numbers to our channel network there,” said Naik.

In Bangladesh and Sri Lanka, AMD anticipates good business from the

government. However, business in Bangladesh has been sporadic since the past two

quarters when AMD started business there. Its Sri Lankan business too has been

affected because of the ongoing political strife in the country.

Currently, India contributes roughly 30 percent to AMD's APAC business. With

the addition of these new geographies, Naik hopes to up this number in the next

couple of years.