Confident that it has established itself well in the Indian market, chip
maker AMD India is concentrating on markets like Sri Lanka, Nepal and Bangladesh
to create a solid base for itself in the Asia Pacific region. “By venturing into
these geographies, we can tap into additional business opportunities. Our Indian
business, especially through the channel, has been doing well. Now we want to
explore other countries in the subcontinent as well,” said Sandip Naik,
Head-Channel Sales, AMD Far East.
In Nepal, the company has appointed Neoteric Infomatique as its national
distributor. In the last two quarters its business in Nepal has already doubled.
AMD has also appointed a regional distributor, Axis Technologies, to seed the
market there and identify core channel partners it can work with. “Systems
integrators, who are our target customers, are more comfortable working with
regional distributors like Axis, as they can get flexible credit terms and
personalized services. This is why we are concentrating on working with just a
couple of such partners,” Naik stated.
In Sri Lanka, AMD has signed up PC House as its regional distributor who can
avail of the services of the local Ingram Micro representative as well, to
fulfill orders. “We first need to create the right environment to excite
partners before we add numbers to our channel network there,” said Naik.
In Bangladesh and Sri Lanka, AMD anticipates good business from the
government. However, business in Bangladesh has been sporadic since the past two
quarters when AMD started business there. Its Sri Lankan business too has been
affected because of the ongoing political strife in the country.
Currently, India contributes roughly 30 percent to AMD's APAC business. With
the addition of these new geographies, Naik hopes to up this number in the next
couple of years.