AMD colors brighten up Nehru Place

Mohit Chhabra

New Delhi

AMD is adding color to Nehru
Place with its "AMD Shop D,cor Tehelka", a contest that is currently
on. It is slated to run from April 16 to May 31, and is meant for the resellers
of Nehru Place. The new campaign will award the dealer who best displays and
highlights the AMD brand at the point of sale consistently during the period.

The scheme is open to all AMD
resellers in Nehru Place and around this market. Nearly 200 resellers have
registered and are currently part of the promotion. To keep the playing field
level, AMD distributed similar Shop D‚cor kits to all resellers. The kits
included six posters, six balloons, stickers and glow-signs.

The accompanying marcom
material included pens and small knick-knacks that have also been distributed as
part of the kit. AMD will continue to provide resellers with material support as
the scheme progresses.

AMD will rate the resellers
on a 10-point scale on parameters that include brand visibility, innovation in
display of material, dissemination of technical information and a test of
selling skills through mock customers.

The first reseller assessment
will be held within the first two weeks and another in the last week of the
period to assess sustainability of AMD visibility and an aggregate of the scores
will decide the winner.

The awards announced include
a Sony 2000 watt 3 CD/VCD player as first prize. The second and third prizes
respectively are a 21-inch Panasonic color television and a Sony 3-in-1 CD
system. The scheme also includes two Sony walkmans as consolation prizes.

The scheme being run to
increase AMD visibility both inside and outside the point of sale has already
started to reap benefits for its resellers. Said Gagan Gupta of Computer
Infinite, "The inquiry levels have shot up and the sales will too."
Sunil Bansal of Intex added, "AMD is gaining mindshare and we expect sales to pick up within a month."

This is a pilot exercise that
AMD plans to take to other cities as well after gauging the success of the same
at Nehru Place. This was logical as a majority of AMD sales comes out of Nehru Place. (CNS)