AMD appoints Colette LaForce as senior VP and CMO

AMD announced that Colette LaForce, 39, will join the company as senior VP and CMO, reporting to president and CEO Rory Read. In her new role, LaForce will lead global integrated marketing for AMD, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing.

"LaForce brings strong technology marketing and brand-building experience, a fresh perspective and a results-oriented approach that will strengthen AMD's global marketing organization. Her deep expertise will accelerate the revitalization of the AMD brand, amplifying our voice in the marketplace while helping position the company for long-term growth," Read said.

LaForce will join AMD this month from Dell, where she is currently global VP and CMO of the approximately $8 bn Dell Services business unit. As CMO for Dell Services, LaForce leads integrated marketing, demand generation, events, internal and external communications, sales enablement and alliance partnerships. While at Dell, LaForce also held senior leadership positions within the corporate marketing, global communications, product marketing and business unit marketing groups. She also led Dell's corporate thought leadership and executive communications programs.

Before joining Dell, LaForce spent nearly a decade in marketing and communications leadership roles for a variety of technology and venture capital companies, including Rackable Systems (now SGI) and Accenture.

LaForce has a Bachelor of Arts and graduated with honors from the University of Notre Dame. She will join AMD on May 14, 2012 and will be based in Austin, Texas.