AMD announces channel training program

AMD announced the  rollout of 'Dive  2008', a channel partner training

program in India, targeting nearly 2,000 partners across 20 cities. The program

will educate partners in the Computer Processing Group (CPG) as well as Retail

and Graphics Processing Group (GPG) on AMD's technologies and equip them with

the required skills.

Post the ATI acquisition, AMD has developed commercial platforms and

solutions that combine microprocessors with ATI's strengths in graphics,

chipsets and consumer electronics. This quarter has seen the launch of the new

technologies and products, including the AMD Phenom range consisting of

multi-core CPUs, ATI FireGL range of commercial level GPUs, Radeon 800 series of

consumer GPUs and the AMD 780 series chipsets for motherboards.

The program has been launched in Chennai and will soon be extended to

partners in Mumbai, Kolkata, Delhi and Bangalore in its first phase. Later, it

will be rolled out in other cities including Hyderabad, Pune, Ludhiana, Guwahati,

Patna, Ahmedabad, Ranchi, Bhubaneswar, Nagpur, Chandigarh, Indore, Surat,

Trivandrum and Coimbatore in next phases.

Speaking at the launch of the program, Deepanshu Sharma, GM-Marketing,

Strategy and ISV Alliances, AMD India said, “Dive 2008 is a platform to

understand the depth of our technology offerings in order for partners to

educate customers on the right choice. In addition, the program will also impart

specific training to grow the business of our partners and help them provide

value-added services to consumers.”

AMD has also released two 45-watt processors, energy-efficient Athlon X2

4450e and Athlon X2 4050e processors. It enables platform solutions to meet the

performance and digital media consumption needs of users. Beyond the processor,

the company offers efficiency gains for users when AMD energy-efficient CPUs are

combined with its 780G chipset.

The two processors are designed for mainstream and power users who run

multiple processor-intensive applications simultaneously, and for digital media

enthusiasts looking for digital content creation and consumption capabilities

with energy efficiency.