AMD announces channel training program

AMD announced the  rollout of 'Dive  2008', a channel partner training
program in India, targeting nearly 2,000 partners across 20 cities. The program
will educate partners in the Computer Processing Group (CPG) as well as Retail
and Graphics Processing Group (GPG) on AMD's technologies and equip them with
the required skills.

Post the ATI acquisition, AMD has developed commercial platforms and
solutions that combine microprocessors with ATI's strengths in graphics,
chipsets and consumer electronics. This quarter has seen the launch of the new
technologies and products, including the AMD Phenom range consisting of
multi-core CPUs, ATI FireGL range of commercial level GPUs, Radeon 800 series of
consumer GPUs and the AMD 780 series chipsets for motherboards.

The program has been launched in Chennai and will soon be extended to
partners in Mumbai, Kolkata, Delhi and Bangalore in its first phase. Later, it
will be rolled out in other cities including Hyderabad, Pune, Ludhiana, Guwahati,
Patna, Ahmedabad, Ranchi, Bhubaneswar, Nagpur, Chandigarh, Indore, Surat,
Trivandrum and Coimbatore in next phases.

Speaking at the launch of the program, Deepanshu Sharma, GM-Marketing,
Strategy and ISV Alliances, AMD India said, “Dive 2008 is a platform to
understand the depth of our technology offerings in order for partners to
educate customers on the right choice. In addition, the program will also impart
specific training to grow the business of our partners and help them provide
value-added services to consumers.”

AMD has also released two 45-watt processors, energy-efficient Athlon X2
4450e and Athlon X2 4050e processors. It enables platform solutions to meet the
performance and digital media consumption needs of users. Beyond the processor,
the company offers efficiency gains for users when AMD energy-efficient CPUs are
combined with its 780G chipset.

The two processors are designed for mainstream and power users who run
multiple processor-intensive applications simultaneously, and for digital media
enthusiasts looking for digital content creation and consumption capabilities
with energy efficiency.