Amchi PC, the local brand of Xenitis for

Western India, inaugurated its first two exclusive showrooms for the western region at Bhavnagar on Oct 30 and Paldi, Ahmed-abad on Nov 1. The company plans to open a total number of 30 showrooms at the region in the coming months.

After Bhavnagar and Paldi, Amchi PC is set to open its third showroom in the western region at Ashram Road, Ahmedabad.

When asked Shushovan Das, General Manager-West, Xenitis Infotech Pvt Ltd on why Amchi PC had chosen Gujarat instead of Mumbai, which is considered to be the main IT hub of west, as their first destination to open the exclusive showroom, he said, "At Mumbai almost every company has their retail outlet. But in Gujarat, where we are opening our show-rooms, the market is growing and hence has a great scope of business. Besides this we have a very strong presence in Gujarat. However the next destination for our showrooms after Gujarat is Mumbai."

Xenitis is also supposed to launch its high end gaming PCs soon. When asked that what Xenitis is offering to its fran-chisee partners in establishing the exclusive showrooms, Shushovan said, "It is true that the concept of exclusive retail stores is getting popular, but I believe that the entire concept has yet to be treated properly. To make our franchisees function in a proper manner, we are supporting our partners with proper financial funding. We are also training the employees personally from Xenitis, who will demonstrate our products to the end users. All these measures will help our partners to focus on our exclusive outlets properly and won't lure them to change themselves into multi-brand outlets."