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product design company
Engineering is looking at adding more
resellers. The company which has a strong foothold in CAD/CAE
solutions, has launched partner program called HyperWorks Alliance
and a sales program. Rajneesh Shinde, Director-Marketing, Altair
said, “We are mainly into product development tools, CAD/CAE
software. Our traditional base is manufacturing. HyperWorks is a CAE
simulation software platform for which we have a unique channel and
licensing model.”
has 3000 customers globally, and operates under a two-tier channel
model. It has appointed one exclusive distributor and 10-15 resellers
in every region. Under the HyperWorks partner alliance program,
partners would get direct access to Altair's customer base. They can
leverage existing marketing teams and the revenue will be shared on
customer usage. Shinde elaborated, “If we analyze partner benefits,
they get exposure to multiple customers. It lowers their cost per
sale and also under licensing; partner tends to earn both ways-per
sale and per usage. What we earn is an increased demand for our
platform and if the customer decides to buy the entire license, then
it's a win-win situation for all.”
company is planning to penetrate into new sectors like defense,
government,heavy engineering etc. Shinde added, “We have another
sales program where in partners earn the usual way. Altair is a
company which offers opportunities to all scale of partners as long
as they are committed to us. Partners are expected to be technically
at least to a basic
level.” Altair will take care of regular training programs
and other initiatives. The company is also looking at adding more
cities and partners to its portfolio.