Alltime to distribute Antec products

DQW Bureau
New Update


Cochin-based Alltime Power Technologies Pvt Ltd, one of the leading

sub-distributors, has recently tied-up with Chennai-based Cyber Space Abacus Pvt

Ltd for taking up regional distribution of Antec products. The company would be

selling Antec's wide range of cabinets, mainly the hi-end products, and also

their power solutions in the market. "We are betting big on Antec. It is a

very popular brand and also gives five-year warranty on its products, which is

not common with the other brands. And, Antec cabinets are available in wide

range meeting the varied needs of customers," said PK Harikrishnan, CEO,


Antec products are mainly targeted at the booming gaming market, besides the

video capturing and home segments. "Earlier, we were dealing only with

Prime Source for hi-end cabinets and selling over 200 cabinets a month," he


Alltime has also bagged the dealership of TwinMos, recently. "We are

dealing with TwinMos for the last three months and

distributing their desktops across Kerala. We have over 100 channel partners in

our network and doing a brisk business with

the brand," said Harikrishnan. The company is also into distribution of

Hynix, Transcend and Kingston memories and MSI motherboards.


Talking about the market for the hi-end products in Kerala, he said,

"Currently, the customer patronage is less for hi-end products and the

resellers have to create a market for it by aggressively pushing the products.

Now, we are selling

only a few products in a month."

Alltime is one of the leading players in the market and was started in 1997

as a small firm. Today, the company has grown big with a State-wide channel

network and it is the authorized dealer for MSI, Intel (GID), Prime Source,

Seagate and Creative, to name a few.

Last fiscal, the company registered a turnover of Rs 4 crore and aims to

bring in the same revenue this year too. "We are not looking at increasing

our turnovers, rather we are focusing on improving our margins in business. The

main reason for moving into hi-end products in business is to make margins and

do a profitable business. What finally matters is what you earn and not what you

sell," added Harikrishnan.

DQW News Bureau