Alltime to distribute Antec products

Cochin-based Alltime Power Technologies Pvt Ltd, one of the leading
sub-distributors, has recently tied-up with Chennai-based Cyber Space Abacus Pvt
Ltd for taking up regional distribution of Antec products. The company would be
selling Antec's wide range of cabinets, mainly the hi-end products, and also
their power solutions in the market. "We are betting big on Antec. It is a
very popular brand and also gives five-year warranty on its products, which is
not common with the other brands. And, Antec cabinets are available in wide
range meeting the varied needs of customers," said PK Harikrishnan, CEO,
Alltime.

Antec products are mainly targeted at the booming gaming market, besides the
video capturing and home segments. "Earlier, we were dealing only with
Prime Source for hi-end cabinets and selling over 200 cabinets a month," he
said.

Alltime has also bagged the dealership of TwinMos, recently. "We are
dealing with TwinMos for the last three months and

distributing their desktops across Kerala. We have over 100 channel partners in
our network and doing a brisk business with

the brand," said Harikrishnan. The company is also into distribution of
Hynix, Transcend and Kingston memories and MSI motherboards.

Talking about the market for the hi-end products in Kerala, he said,
"Currently, the customer patronage is less for hi-end products and the
resellers have to create a market for it by aggressively pushing the products.
Now, we are selling

only a few products in a month."

Alltime is one of the leading players in the market and was started in 1997
as a small firm. Today, the company has grown big with a State-wide channel
network and it is the authorized dealer for MSI, Intel (GID), Prime Source,
Seagate and Creative, to name a few.

Last fiscal, the company registered a turnover of Rs 4 crore and aims to
bring in the same revenue this year too. "We are not looking at increasing
our turnovers, rather we are focusing on improving our margins in business. The
main reason for moving into hi-end products in business is to make margins and
do a profitable business. What finally matters is what you earn and not what you
sell," added Harikrishnan.

DQW News Bureau

Chennai