Allied Digital bags MPR status from HP

Allied Digital has bagged the Master Parts Reseller (MPR) status from HP. Redington was the other major player in this segment. Few other companies in the country also have the MPR status but operate on a low scale. "This tie-up gives us an edge in our services business," said Nitin Shah, MD, Allied Digital.

The MPR status has come to Allied Digital mainly because of its direct presence in 48 locations, with 11 locations providing the return-to-bench (RTB) repairs facility around the country. ''There are plans to extend the RTB facility to five more centers very soon," points out Bimal Raj, CEO, Allied Digital.

With HP parts business being estimated at Rs 10 crore and a large amount of Compaq upgrade business at stake, Allied Digital is adopting aggressive measures to dig deep into the services business pie. It is adopting a two-pronged strategy to increase its revenue from services.

Allied Digital is working hard to win major systems integration orders from companies. Some of its clients include SBI, BSNL, Dabur, GAIL, IDBI, Air India and HPCL. The initial entry into these corporate for systems integration jobs, gives the company the foothold for maintenance jobs as well. 

At the same time, Allied Digital is cultivating the partner segment for its HP parts business. It has plans to have direct presence in 104 cities in the near future to reach out to maximum number of partners with HP parts. "Margins are better in parts business," said Shah.

With its 'gold' status with Citrix and its tie-up with Israel-based telecom company Mediagate, it has become easier for Allied Digital to bag high-end value business from enterprises. For instance, it has just completed a 350-access points, unified message services project for
BSNL.

"We have developed depth in technology, increased our reach and have adopted best methodologies for doing business over a period of time. We are now ready to take off with these three 'mega forces' when market sentiment is expected to change for better," said Shah. 

Sylevester Lobo 

(CNS)