Known as the Nawanagar or the new city, Jamnagar is one of the most princely
states of Saurashtra. The state consists of more than 5,000 large scale and
10,000 small scale units manufacturing brass items in and around the industrial
estates of Shankar Tekari, Udhyognagar and MP Shah Udhyognagar.
Jamnagar refinery is a private sector crude oil refinery owned by Reliance
Industries. The refinery was commissioned on July 14 1999 with a capacity of
661,000 barrels per day. It is the largest greenfield refinery and third largest
refinery in the world. It is currently undergoing massive expansion that will
double its capacity to 1.2 million barrels per day.
Jamnagar Channel Partners have an association called as Jamnagar Information
technology Association (JITA). The market sell 400 to 500 PCs, laptops and
desktops per month. Jasmin Kamdar, Proprietor, Binary Systems, said, "The market
has been picking up day-by-day consequently resulting in an increase in the
margin as well. Subsequently we are able to achieve our targets, which helps us
in the positive response from our customers.
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Around 90 percent of the total IT demand comes from the home segment and is
considered as the main driver of the IT market. The products that have the
maximum sale in these segments are laptops, PCs and peripherals. In fact Lenevo
acquires around 80 percent of the share amongst other brands in the same
segment. "In fact the market has increased 1.5 times and has been growing
rapidly in the laptop and the desktop segment. Lenevo is one of the leading
brands in the market and we have only one exclusive showroom. We sell daily one
product from Lenevo when compared to Dell or other products which equals the
ratio as 2:1" added Kamdar.
Market name: Jamnagar
Market location: Gujarat District
Market size: 400-500 PCs per month
Surrounding markets: Khambariya, Vaadinar, Dwaraka and Mithapur
Prominent dealers: Binary Systems, CP Consultancy, Sudarshan Infosys
Associations: Jamnagar Information Technology Association (JITA)
Business trends: It's going to be a huge market for the home segment
in the near future because it seems that the people are not concentrating on
corporates because they do not make the payments on time. |
According to Kamdar the service support and quality by Lenevo is
comparatively much better than the other brands and also the service support
from them takes three days to deal with the issues. Other brands take seven
days.
|
Jasmin Kamdar, Proprietor, Binary Systems |
What are the major challenges in the
market?
According to the partners they sell the required product to the
customers in Jamnagar and provide on time service support to the customers.
What are the leading brands in Jamnagar?
For the laptops and desktops Lenevo rules undoubtedly, but even Compaq
rules in the desktop segment.
Which customer verticals are contributing to the IT segment in Vadodra?
Currently the main focus is on the home segment but SOHO and the retail
segment also helps the channels to sustain their business. There is great
opportunity lying ahead in the home segment as 90 percent of the dealers in
the market are focused on the same. |
The biggest players in the distribution sector are Binary Sytems, C.P
Consultancy and Sudarshan Infosys in Jamnagar.
Ashwin Kothari from Kothari Infosys shared, "The market has picked up in the
last few months and the growth of branded and assembled products has increased
considerably. Lenovo is good but Compaq and Acer also have a good demand in the
market.
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