AIT to organize PC Expo from Oct 7-10

Bangalore-based Association of Information Technology (AIT) is organizing its

annual PC Expo this week. This four-day event would begin on October 7 and will

go on till October 10 at the Kanteerava Indoor Stadium in the city. DQ Channels

India is the official media partner for the event, with vendors like LG and

Seagate having signed up as sponsors for the same. This is the second

consecutive year that AIT is holding such an event with unique expositions

taking care of the event mana-gement this time as well. 

Last year's Expo saw 60 participating dealers and 84 stalls. While the

public turned up in large numbers (around 38,000) the last time around, AIT

expects a 45 percent incre-ase in turnout this year. Also, the organizers are

increasing the number of stalls to 105. 

Unlike the flagship IT event in Bangalore, IT.COM that enjoys government

support and funding, PC Expo is a purely AIT-driven initiative. Any computer

dealer including non-AIT members can participate in the expo. So what's the

need for an exclusive event like PC Expo when there's IT.COM?

R Sridhar, AIT's secretary opines that it is very important for dealers to

have an interface with consumers. "IT.COM is a B2B exercise while PC Expo

is more focused towards end-users and this gives them a cha-nce to have a first

hand look at new IT products. Even small dealers get an opportunity to showcase

their products," says he. 

This year's edition also promises some value-adds for the dealer community

like an open house. "We want to have this open house where some of our

major sponsors will be provided a time slot of one and a half hours each, where

they can talk to our participants," informs Shridhar. This, accor-ding to

him, will enable dealers to experience a `multi-brand' scenario and know more

about vendors and their products.

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