Bangalore-based Association of Information Technology (AIT) is organizing its
annual PC Expo this week. This four-day event would begin on October 7 and will
go on till October 10 at the Kanteerava Indoor Stadium in the city. DQ Channels
India is the official media partner for the event, with vendors like LG and
Seagate having signed up as sponsors for the same. This is the second
consecutive year that AIT is holding such an event with unique expositions
taking care of the event mana-gement this time as well.
Last year's Expo saw 60 participating dealers and 84 stalls. While the
public turned up in large numbers (around 38,000) the last time around, AIT
expects a 45 percent incre-ase in turnout this year. Also, the organizers are
increasing the number of stalls to 105.
Unlike the flagship IT event in Bangalore, IT.COM that enjoys government
support and funding, PC Expo is a purely AIT-driven initiative. Any computer
dealer including non-AIT members can participate in the expo. So what's the
need for an exclusive event like PC Expo when there's IT.COM?
R Sridhar, AIT's secretary opines that it is very important for dealers to
have an interface with consumers. "IT.COM is a B2B exercise while PC Expo
is more focused towards end-users and this gives them a cha-nce to have a first
hand look at new IT products. Even small dealers get an opportunity to showcase
their products," says he.
This year's edition also promises some value-adds for the dealer community
like an open house. "We want to have this open house where some of our
major sponsors will be provided a time slot of one and a half hours each, where
they can talk to our participants," informs Shridhar. This, accor-ding to
him, will enable dealers to experience a `multi-brand' scenario and know more
about vendors and their products.