Airtel Monsoon Masti Challenge Contest winner takes home a Ford Figo Car

As a part of its promotional campaign ,Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, awarded the winner of its Monsoon Masti Challenge contest a Ford Figo car as the bumper prize.  Ashish Choudhury, from Kolkata won the contest to become the proud owner of the car.

The contest was an extension of Airtel's popular ‘Monsoon Masti Contest' wherein Airtel prepaid and postpaid customers participate in the contest by dialing IVR 55000 (Tollfree) at Rs.5 per day and answers 7 simple questions everyday to win the Bumper and Super Bumper prize through a lucky draw.

Efforts to reach the brand spokesperson to get deeper insights on the objectives behind launching such brand and promotional events have been successful. Details as to how such initiative has helped to garner revenues and enhance their sales percentages in still not clear. From the structure of the contest, it can be guessed that the participants did help in boosting business for Airtel but further details like the total number of participants and the percentage growth as a result of such participation is still not revealed. Such marketing initiatives not only help in keeping the brand on top of the mind but are also a step towards better customer engagement. However, one thing is clear. Despite having a larger share in the Indian mobile market, Airtel still has a strong branding and communications team whose aggressive campaigns showcase that they do not take their competitors casually. The brand constantly innovates by new campaigns to communicate its message, thereby earning trust and reliability from users.