Adobe to launch APC program in March, 2012

DQW Bureau
New Update


Adobe India,

has taken a three pronged strategy to augment its creative community

space. It is not only extending its support to its existing partners

who are closely associated with the creative space, but it is also

planning to grow, with the expansion of its tier-2 partners.


creative economy is booming in clusters. Thus, we are underpinning

this big opportunity and penetrating through our channels,” said

Vineet Sood, director, channel and alliance, worldwide sales and

field operations, Adobe Systems.

When asked

about how the creative community market is growing in India, Sood

said, “It is very difficult to quantify the existing size of this

market, but as the digitization of content is growing in the

enterprise space, it holds potential avenue for our partners.”


Over the

years, Adobe has revamped its go-to-market approach, with sharper

focus on key verticals and geographical expansion to service growing

markets. In addition to that, it has added more headcounts. It has

also recently roped in Gaurav Kanwal as the head of distribution

channels, to look after its channel expansion business.

At Adobe,

we have changed our focus from being product centric to customers.

Hence, our primary focus is to develop the wide spread creative

community space through our channel partners. We are looking at

different metrics to grow our partners profitability under our

upcoming Adobe Partner Connection (APC) program,” Sood said.

Talking more

about APC, Sood said, “We are bullish about our recently revamped

program, which is likely to roll out in the beginning of Q2, 2012. It

is based on global framework, but it has local modalities. We have

added two layers of specialization for our partners, who are catering

to education and video segments. We intend to make it more

partner-friendly. Once it is being rolled out as a pilot, we will

take our partners feedback on their liking and disliking.”