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Follow UsWhen
Vineet Sood joined
as the company's channel and alliances
director back in June, it was easy to predict a massive rollout of
the company's expansive plans for its channel partners across
India. And now, after the company has tasted success, growing by 24%
in FY '10-11, it is shortly expected to expand its channel base.
Throwing a hint about the same, Prabhjeet Singh, country marketing
manager, Adobe Systems, said, “Presently we have over 100 channel
partners pan India and will shortly be coming up with strategies to
expand the base, besides partner projects. The Creative Suite 5.5 is
doing exceedingly well in the market and on the product side, we will
also be focusing on convergence.” Although the price disparity in
Indian and global sales continued to anger its channel partners, the
company has been successful with its premium brand of the Creative
Suite. According to Singh, the upcoming trend of convergence of
content consumption across tablets, smartphones and PCs will be
shaping up Adobe's focus over its products. “According to a
research study, it is estimated that by 2014, more smartphones will
be connected to the Internet than desktops. This trend clearly lays
forward a wide opportunity for us and this trend will further be
accelerated by the adoption of tablets in the Indian market,” Singh
emphasized.
As a
policy to cater to this trend, the Creative Suite 5.5 has been packed
with HTML5 and flash authoring tools which, according to Adobe help
its customers create, deliver as well as monetize content and
applications for virtually any screen. The Creative Suite 5.5 can
develop and cater content to the widely accepted mobile platforms
including Android, BlackBerry, Tablet OS, iOS besides the regular
Macintosh and Window variants. Presently, with the Creative Suite 5.5
offering, Adobe is targeting the media and advertising companies in
the SMB segment. On its distribution line, the company is expected to
adhere to its 2 national distributors and operate, as well as, expand
within its existing channel ecology. “We have 2 national
distributors for India who do direct billing to the resellers We are
satisfi ed with this model at present, and upgradations in the
channels, will be under the same fold and strategy,” Singh
concluded.