Aditya Infotech organizes NVIDIA 3D Vision fiesta

DQW Bureau
08 Feb 2011
New Update


Aditya Infotech, a value-added

distribution house and a pioneer in introducing future technologies

to the Indian market, recently organized NVIDIA 3D Vision campaign

on 29th and 30th January at Garuda Mall in Bengaluru, to connect

deeper with end-consumers and give them an opportunity to feel the 3D

technology at the experiential zones.

This event is a part of the awareness

campaign, which was initiated by Aditya Infotech last year, aiming to

create awareness on 3D technology and to build an ecosystem for

end-users to use the technology at the best value. Bengaluru, known

as a city for techies is an important market for tech-products and

the demand of 3D technology is encouraging from the city. To tap the

market, Aditya Infotech, kicked its third campaign at the city after

Delhi and Mumbai. Commenting on the campaign, Sanjay Gogia, Country

Manager, Aditya Infotech said, “The 3D market is really picking up

in India, we have received overwhelming response from consumers for

NVIDIA 3D Vision technology. Hence, we are adopting this marketing

strategy of organizing series of campaigns where consumers can touch

and feel and their queries can be addressed by technical experts.”

In order to revamp the 3D market and

usher a new era in the world of TV/PC entertainment, NVIDIA 3D Vision

technology delivers 3D experience for gamers, movie-lovers and photo

enthusiasts on their PCs and notebook computers. Aditya Infotech has

taken the responsibility to promote the 3D vision across India, in

both channel, as well as retail market. To tap the market, Aditya

Infotech is offering an exclusive Bundle Kit to its

customers/partners, which consists of a Samsung Syncmaster 2233RZ

22\" 3D Gaming LCD Monitor and NVIDIA 3D Vision Stereoscopic

glasses in Rs 32,000.

NVIDIA 3D Vision technology supports

the richest array of 3D content available, including over 250 3D

games, Blu-ray 3D movies, 3D photos and streaming Web video. Gogia

further added, “The best valued combination of NVIDIA 3D vision and

Samsung LCD monitor will provide an exuberant 3D experience to

consumers. The most beneficial aspect of NVIDIA 3D technology is that

the consumers do not have to wait for upcoming 3D games, neither they

have to buy 3D games, as there are over 250 games like FIFA, Call of

Duty, NFS, Left for Death, which are highly compatible with the 3D

vision technology. In a nut shell, the consumer can see a game the

way in which it was created that is in 3D.”

“We will continue to organize such

marketing campaigns at already known IT centers or prominently

located cities. We also plan to arrange channel training seminars, in

order to educate partners about the 3D vision technology, its USP and

usage. 3D vision is already a hit in the international market and we,

at Aditya Infotech, are creating markets through 360 promotions for

this technology in India,” quoted Varun Jha, Marketing Head, Aditya

Infotech. At the event, the quiz competitions were organized for

visitors and the winners received movie tickets, vouchers, discount

coupons etc.