Aditya Infotech organizes NVIDIA 3D Vision fiesta

DQW Bureau
08 Feb 2011

Aditya Infotech, a value-added
distribution house and a pioneer in introducing future technologies
to the Indian market, recently organized NVIDIA 3D Vision campaign
on 29th and 30th January at Garuda Mall in Bengaluru, to connect
deeper with end-consumers and give them an opportunity to feel the 3D
technology at the experiential zones.

This event is a part of the awareness
campaign, which was initiated by Aditya Infotech last year, aiming to
create awareness on 3D technology and to build an ecosystem for
end-users to use the technology at the best value. Bengaluru, known
as a city for techies is an important market for tech-products and
the demand of 3D technology is encouraging from the city. To tap the
market, Aditya Infotech, kicked its third campaign at the city after
Delhi and Mumbai. Commenting on the campaign, Sanjay Gogia, Country
Manager, Aditya Infotech said, “The 3D market is really picking up
in India, we have received overwhelming response from consumers for
NVIDIA 3D Vision technology. Hence, we are adopting this marketing
strategy of organizing series of campaigns where consumers can touch
and feel and their queries can be addressed by technical experts.”

In order to revamp the 3D market and
usher a new era in the world of TV/PC entertainment, NVIDIA 3D Vision
technology delivers 3D experience for gamers, movie-lovers and photo
enthusiasts on their PCs and notebook computers. Aditya Infotech has
taken the responsibility to promote the 3D vision across India, in
both channel, as well as retail market. To tap the market, Aditya
Infotech is offering an exclusive Bundle Kit to its
customers/partners, which consists of a Samsung Syncmaster 2233RZ
22\" 3D Gaming LCD Monitor and NVIDIA 3D Vision Stereoscopic
glasses in Rs 32,000.

NVIDIA 3D Vision technology supports
the richest array of 3D content available, including over 250 3D
games, Blu-ray 3D movies, 3D photos and streaming Web video. Gogia
further added, “The best valued combination of NVIDIA 3D vision and
Samsung LCD monitor will provide an exuberant 3D experience to
consumers. The most beneficial aspect of NVIDIA 3D technology is that
the consumers do not have to wait for upcoming 3D games, neither they
have to buy 3D games, as there are over 250 games like FIFA, Call of
Duty, NFS, Left for Death, which are highly compatible with the 3D
vision technology. In a nut shell, the consumer can see a game the
way in which it was created that is in 3D.”

“We will continue to organize such
marketing campaigns at already known IT centers or prominently
located cities. We also plan to arrange channel training seminars, in
order to educate partners about the 3D vision technology, its USP and
usage. 3D vision is already a hit in the international market and we,
at Aditya Infotech, are creating markets through 360 promotions for
this technology in India,” quoted Varun Jha, Marketing Head, Aditya
Infotech. At the event, the quiz competitions were organized for
visitors and the winners received movie tickets, vouchers, discount
coupons etc.

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