ADATA Appoints Neoteric as its National Distributor

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, appoints Neoteric as its national distributor. Neoteric will now handle ADATA's distribution of external HDDs, USB flash drives, SSDs, memory cards and mobile accessories. The decision to appoint Neoteric was taken keeping in mind ADATA's comprehensive growth plan for 2014 and to tap newer market base, verticals and channel partners.

About the new development, Mr. Sudip De, VP, ADATA Technology, said, "Neoteric is one of the key distributors in India having a niche in providing value added services to its partners, and we are pleased to have them onboard as a national distributor for our varied range of products. With their extensive branch network, we are not only confident but sure that this tie-up will forge ahead new business dimensions for both of us. We look forward to a long lasting partnership."

Commenting on the tie-up, Mr. Sunil Khetan, DGM, Neoteric. said, "We are thrilled to join hands with ADATA as the national distributor for its repertoire of innovative, superior-quality and high-performance memory products and solutions. Partnering with ADATA has definitely enhanced our portfolio. Through our extensive pan-India distribution network comprising 500 plus cities and 10000 plus channel partners' base, we look forward to making this partnership a highly successful venture. "

To create awareness about the tie-up amongst its channel partners, both the partners are planning with a slew of activities in the coming months.