ACI Infocom launches G-Data anti-virus in India

In a bid to move from box-selling business and focus on higher technology
products, ACI Infocom launched Germany's G-Data range of anti-virus and Internet
security products at an event held in association with Trade Association of
Information Technology (TAIT) in Mumbai on August 4. The distributor has also
tied-up with several of TAIT members to promote the product further.

Sharing its 'go to market' strategy, Alok Gupta, MD, ACI Infocom stated,
“G-Data has appointed ACI as its exclusive distributor and service provider for
India and South Asia. In order to ensure greater availability of products, we
have appointed around 40 regional distributors across the country and are
looking to tie-up with resellers and system integrators who have expertise in
selling hardware/software products. We will also target mid-sized national
distributors who can provide us the requisite reach for G-Data range of
products.”

ACI has already appointed three Mumbai-based master distributors for G-Data,
including Systematic Infotech, NC Infotech and Miracle Overseas. The company is
targeting 100 percent growth for G-Data range of products and will hold reseller
meets to spread awareness and educate the partners further.

Citing reasons for tie-up with TAIT, Gupta men­tioned, “TAIT will provide us
with the perfect platform to further G-Data products since they have the reach
and expertise to sell the products. TAIT will help us in reaching those PC users
who want legitimate software at affordable prices.”

G-Data range of anti-virus offers the double scan feature and will be
available at Re 1 per day in retail consumer packs for single or three PCs. The
G-Data solution for SME, corporate, education and government segment is
available for five upto 500 plus users.

Added Anees Khalafay, President, TAIT, “G-Data is a reputed software that
will open more avenues for the resellers to do business. We will make every
effort to popularize the product as it will go a long way in boosting the
anti-virus market further.”

In line with its strategy to focus on higher technology products, ACI is
planning to get into distribution of networking products. “We are on a revamp
mode and are looking at moving out from box pushing business to distribution of
higher-value products. We are currently holding talks with several networking
companies and will soon announce tie-ups for firewall, routers and switch range
of products for enterprises,” noted Gupta.

Gupta further elaborated that ACI wants to diffe­rentiate itself by providing
support around installation and post installation of products and services. ACI
has three business divisions inclu­ding IT distribution; education that
concentrates on providing courses on networking, and finally hardware and
digitization division.