Acer's gateway notebook gains new heights

Through a planned strategy, Acer's Gateway brand has been able to catapult its sales to newer heights and attain significant brand presence in both metros and non-metros. As part of the strategy, the company has reinvented the brand and shifted the focus on the youth. Gateway is being distributed by Supertron.

Acer has packed the Gateway NE product line up with features like- the one touch Social Networking key, My backup button and a HD webcam-much desired by today's youth. These feature-rich entry level notebooks have gained mass appeal, especially amongst the youth. Gateway brand's lineage has also played an important part in connecting with the youth and influencing the first time buyer.

Commenting on the success of the Gateway brand, SVS Mani, head, transaction, Acer India, said, "We are completely overwhelmed with the response we have received from consumers on the Gateway's NE series. The series has become a runaway success within a short span of time. The demand for this new range has arisen from not only the top metros in the country but also from most of the upcountry markets. To address this growing requirement, we have plans to further expand our product portfolio and penetrate deeper into the tier-2 and tier-3 market."

Ranging from Pentium Dual Core processor to 2nd generation Intel Core i3 processor, the Gateway NE series is designed to offer a holistic experience. Packed with features such as glossy dual tone design and mobile entertainment, the notebook is bound to capture the interest of the first time buyers. The company is currently focusing on reaching out to more number of partners in T3/T4 towns to strengthen its distributor network.

Mani, further added, "The demand for this series is so huge that we are able to meet 70% of the consumer demand. The brand's strong positioning in the marketplace has played a pivotal role in the entire product line up standing apart from the competition."

With the upcoming festive season, Gateway is offering its customers a little extra. On purchase of a Gateway notebook, consumers can now enjoy a 2-year free warranty. This offer is valid on all the Gateway range of notebooks for a limited period of time.

Not only Acer, but its partner are also feeling excited about Gateway range of laptops. According to Gurpreet Singh Jagdev from Ludhiana, "We are getting a good response on selling gateway laptops in Punjab, due to its affordable pricing and product enhancement, this laptop gives good margin as well."