As part of its continuing efforts to grow its business and enhance the depth of engagement with the partner fraternity, Acer India, conducted engagement programs for its channel partners in Mumbai and Pune. At the channel partner meets, Acer shared its success stories with the partners, in both the Commercial and the Consumer segments and reiterated its robust strength to address the different and diverse needs of both these segments. And, as an indirect business model company, Acer recognized its partners’ efforts for their significant contribution in successfully taking the brand promise to its clientele in driving up the business volumes.
The meet also provided Acer an opportunity to showcase its desktop PCs, All-In-Ones, its flagship notebook products Aspire S7, Aspire R7, Aspire P3, and India’s first 20.3 cm Windows 8.1 Tablet – the Iconia W4. Both the events, by invite only, were well attended with 85 partners in Mumbai and 45 partners at Pune respectively. It was an ideal forum for Acer to educate its partners on its latest suite of offerings as well as it go-to-market plans. Through its new go-to-market strategy, Acer plans to fortify and extend its channel partner base for the SMB segment across the country.
Asserting the need for a synergistic association with the partners, Mr. S. Rajendran, Chief Marketing Officer, Acer India, said, “The partner community is an extension of us and the company is dedicated in its resolve to working along with the partner fraternity to reach our customers in all parts of the country and create enhanced value for them. With a perfect blend of innovative products, valued channel partners, as well as strategic OEM partnerships with Microsoft, Intel, and AMD, we aim to cater to the market needs in a complete manner.”
The company also introduced an interesting loyalty program for its partners called VAR LORDS that allowed partners to receive a fixed percentage rebate on select SKUs. This offer was very well received by the partners as it proved to be an added incentive to perform and achieve the mutually defined goals of Acer and its partners.
Elaborating upon Acer’s strong channel engagement, Mr. Rajendran added, “Our partners have played a pivotal role in positioning Acer as a leader in the technology segment and remain the key medium to reach out to our target audience. Through our partner programmes we are aggressively strengthening our partnership with the channel community to expand our presence in the SMB market segment. Our association with our channel partners has been extremely fulfilling, and we aim to further our engagement with our partners through a series of programs in the future.”
He further added, “Our extensive product line in a variety of form factors, ranging from traditional desktop and notebooks to the new-age Tablets, Ultrabooks, All-in-one’s, and Thin Clients, at various price points, are perfectly suited for the distinct IT needs in a business environment.”
The channel partner meets in Mumbai and Pune were also attended by Microsoft and AMD, Acer’s OEM partners and its distribution partners IMIL, RIL, and Savex.