Acer launches latest TVC shot by its laptop

Acer India recently launched its new TVC campaign with its brand ambassador and Bollywood hunk Hrithik Roshan. In a first of its kind, the commercial was shot using Acer laptops. The TV commercial has been conceptualized by BBH and shot by film director, Abhinay Deo of ‘Delhi Belly' fame.

The campaign demonstrates the power of Acer laptops in a simple yet efficient manner. In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer's new range of laptops. Speaking about the en devour, Harish Kohli, MD, Acer India, said, "The innovative method used to film this TVC is groundbreaking and proof of the power an Acer laptop holds under its chassis. I believe that this TVC will give the audience a very good idea of how powerful our products are. Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking."

ParthaSinha, managing partner, BBH, said, "When we delved deep into the Acer brand and the products, we figured out a simple thing. Acer can provide the most 'unobvious' and surprising solutions. We wanted to challenge the obvious in communication and created a film using the laptops; not a claim, but the proof of the pudding. This is the true nature of the brand - do things which are seemingly impossible."

The making of the TVC, that has been on air since October 20, will be available on Youtube soon.