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Acer India to focus on SME segment

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DQW Bureau
New Update

Asim Raina & Rajitha Saleem

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After emphasizing on large corporates for a significant

period of time, Acer India has devised a new strategy for the Indian market

wherein it would be focusing on the SME segment.

As part of the initiative, Acer, in association with

Microsoft recently organized a Microsoft Overdrive event, which consisted of an

exposition featuring tailor-made solutions from a number of ISVs based on Acer

servers. The event also consisted of a seminar where the participants were

educated on the various solutions for managing the growth of the company.

"The SME segment consists of 20 percent of the

overall business of Acer. This is expected to increase to 30-35 percent with the

new initiatives," disclosed S Rajendran, GM (Marketing), Acer India Pvt

Ltd.

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In the initial phase, Overdrive has being conducted in

10 cities, which include Kolkata, Bhubaneshwar, Hyderabad, Chennai, Bangalore,

Pune, Mumbai, New Delhi, Ludhiana and Lucknow. The second level of Overdrive

would include the next level of 10 cities, which include the upcoming towns such

as Mysore, Cochin, Trichy etc.

"The SMEs need to be educated about the various

options that are available for doing business and this channel initiative is

doing exactly that," added Rajendran. The event is in addition to the

channel initiative that Acer had announced early January--'Fire Your Aces' for

its channel partners. The scheme works on a slab basis and not only addresses

organizations, but also rewards individual marketing executives in the channel.

The highlight of the initiative is a return ticket to Singapore, which would be

awarded to the organization that has earned maximum incentives, in each region.

Almost 150 resellers had attended the event in Delhi.

"The good turnout that we get in the Overdrive, which we have been

conducting all over the country from last month, tells us that we are addressing

the correct audiences," explained Rajendran.

He informed that with about 250 resellers all over the

country, Acer India has been doing significantly well, even in the very

difficult February month, when the company has bagged some major contracts. In

the PC segment, Acer has targeted sales of about 40-45,000 units in the current

year. Rajendran also disclosed that Acer intends to increase the share of

barebone PCs from the current five to 15 percent. The company, which currently

has five offices in India--Delhi, Mumbai, Chennai, Hyderabad and Bangalore, will

be opening an office in Kolkata, within the next three months.

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