Acer India grows in PC shipments

size="3">According
to preliminary estimates by the research fi rm Gartner, in Q2 2011
Acer India continues to grow with yearly rate of 6.3% despite
de-growth of 20.4% in worldwide PC hipments. PC shipments include
desktop PCs, mobile PCs including mininotebooks. Acer dropped from
its #2 position to #4 in worldwide PC market. Gartner attributes this
degrowth to Acer's inventory problem in the distribution channel in
Europe, Middle East and Africa (EMEA) region. It also said that
Acer's low-price, high business volume model is no longer
effective.

size="3">In
India after all, it seems to be a different story. S Rajendran, chief
marketing officer, Acer India said, “Currently we have a
marketshare of 11.9 % in the overall PC market and have observed y-
-y growth of 6.3%, thus helping us to strengthen our position in the
marketplace. Acer holds a marketshare of 10.2% in the desktop
category. We further expect to grow signifi cantly and increase our
marketshare by 2.3% in the coming year. In the notebook category too,
which is one of the fastest growing segments, we have a marketshare
of 14.4% which is expected to grow by 11.1% y-o-y.” While talking
about the business model, Rajendran said, “India being an extremely
price sensitive market, consumers expect best technology at an
affordable price. Our strategy is to penetrate the hinterlands and
cap ture the unexplored markets offering the latest technology at an
affordable price.” Channel partners are also growing along with
Acer. Sanjay Singhaniya, proprietor, Sheeltron Digital Systems,
Bengaluru said, “Acer is definitely growing and 50% of my business
comes from Acer.”